#GullyChat: Influencer buzz – Audience relationship Vs Content production

“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers, it’s now a key channel at every marketing table. So, 2022 will finally be the year where brands undergo a mind shift,” noted Ankit Agarwal, Founder & CEO, Do Your Thng, in an interaction with Adgully earlier this year.

In its recent report, Digital Marketing Agency iCubeswire revealed that while the COVID pandemic saw a 20% decline across advertising in India, social media influencers enjoyed a 46% increase in their advertising-based revenue. The report expects the influencer marketing industry to reach $16.4 billion in 2022. An important finding was that now, 80% of the marketers find influencer marketing effective, with 7 in 10 marketers thinking that the quality of influencer marketing traffic is better than other sources. Moreover, 90% consumers engage influencers on a weekly basis on Instagram, YouTube and Snapchat.

Influencers have been instrumental in engaging with their audience base with their unique content as the differentiator. Keeping in mind the growing significance of influencers in brands’ marketing strategies, the latest episode of Adgully’s premier property #GullyChat turns the spotlight on ‘Audience relationship Versus Content production – the value proposition of influencers’. The Twitter Chat will be held on Wednesday, March 15, 2022, between 3 pm and 4 pm.

The esteemed panellists include:

Aditya Gurwara, Managing Partner - Services, Qoruz

Akshae Golekar, Co-Founder, Optiminastic Media

Neha Pandey, Business Head, AdLift

Sagar Nair, Co-Founder & CEO,  Qlan - The Gamer’s Social Network

Chinmay Chandratre, General Manager, Madison World

Rohit Agarwal, Founder & Director, Alpha Zegus

Join in the interesting conversation by following Adgully on Twitter.