Guvera helps Brands tune into the Future

Australia based music streaming service, Guvera, is pavingthe way for brands to interact with consumers via music. The Guvera ‘branded channel’ feature positions brandsfront and center of the music experience in a non-disruptive, engaging and enjoyable mannerfor the consumer. The core function of the feature lies in providing branded e-commerce solutions through the power of music.The feature enables Guvera usersto listening to the best local and international music whilst shopping for the latest fashion, reading up articles during travel, or viewing exclusive videos.‘Branded channels’ highlight Guvera’s advancements in innovation and are transforming the way consumers experience music and content, whilst enabling the user to have complete control of their experience.

EVERY USER’S DREAM IN-APP EXPERIENCE
The branded channel feature was designed around the core focus ofmaximizing the consumer’s in-app experience through a holistic and comprehensive media consumptionoffering. The branded channel feature integrates the user’s online lifestyle surfing needs with the joy of streaming music into one destination, and with no forced disruptions, the user has overall control of experiencing brand defining music while simultaneously interacting with the channel’s content.

AN IDEAL MARKETING PLATFORM FOR BRANDS
The Guvera Branded Channel feature offers a new-age platform for corporates looking to highlight unique content or brand experiences to their consumers.The highlight of Guvera’s branded channel offering lies in providing brands with a flexible and customizable in-app channel layout. Each branded channel is supplemented with a customizable quadrant to provide users with an extensive content offering. The quadrant content is completely customizable and have thus far included links to the brand’s social media platforms, web stores or online portals, call-to-action sweepstakes platforms, video channels and much more.Brands can also highlight seasonal campaigns, blog or FAQ style content. Moreover, through adaptive playlist #tags and imagery insertions, brands can create an appealing and aspirational identity, all supported through music. The integrated offering helps provide real-time insights into user engagement patterns, ensuringconsistently effective channel functionality is maintained.

Ananya Amin, Head of Business Development, Asia, for Guvera said,“Guvera’s award winning interface and app design has been developed in such a way that brands can engage with their target audience effectively in a non-disruptive, unique and engaging manner. This multi-functioning feature offers brands customizable combinations to setup a customized branded channel content.”

Avinash Chandrasekaran, Head of Commercial for India adds, “In India, we have several popular brands including Harley Rock Riders and Yes Bank who have launched their channels on Guvera. Branded channels are not just another streaming attribute, but represent an innovativeplatform for brands to align themselves with music and interaction with their target market via engaging content. This platform transitions Guvera from a music streaming service to an integrated content discovery platform, where users can discover the best of international and local music in association with their favourite brand in a seamless manner. The Indian youth have received this feature particularly well, helping us break our 5 Million users mark in just a span of 9 months. This growth is a testament to our impact on the music streaming industry in India.”

On being a part of the branded channel platform, Pallavi Singh, Director Marketing, Harley-Davidson India, said, “Harley-Davidson and rock music represent self-expression and freedom and these are values that the global generation across the world and people in India relate to. In Guvera, we have found a great partner who has helped us bring the Harley-Davidson experience to our customers through the medium of music. Our first campaign on Guvera last year, was extremely successful in driving this.”