H&R Johnson's sanitaryware business re-branded to Johnson Bathrooms!

H&R Johnson (India), India’s biggest tile, bath & kitchen company by capacity, revenue & market-share, has rebranded its bath-fittings & sanitaryware business as Johnson Bathrooms. This rebranding is part of the company’s efforts to ramp-up the Johnson Bathrooms Business by investing in capacities as well as market reach. The rebranding to Johnson Bathroom reflects a definitive shift of H&R Johnson (India) from product marketing to solutions marketing with emphasis on product innovation & after-sales service, a key deliverable towards achieving customer delight. The “solutions marketing” emphasis will form a key thrust area to further boost revenue growth for Johnson Bathrooms division. 

 

Commenting on the refreshed brand identity of its bathroom products business vertical to Johnson Bathrooms the Chief Marketing Officer of H&R Johnson (India) R Kurup said, “The rebranding of the bath product business to Johnson Bathrooms is an effort to create a strategic refresh of the business vertical as we seek to scale-up Johnson Bathrooms business through investments in capacity building, enhancing market reach, focus on introducing new innovative products and provide greater impetus to solutions marketing over mere product marketing. As part of this process, we have set-up a pan-India Solutions Marketing Service team.” 

 

The company has put in place a pan-India service infrastructure team to service the customers’ post purchase requirements. The pan-India service team & infrastructure will aim to create a better customer experience with tangible results delivered though servicing modules. The company has invested nearly Rs 40 crores in ramping up manufacturing capacities. Johnson Bathroom’s overall capacity to manufacture bathroom products & accessories has crossed 1.5 million pieces per annum with the setting up of its second unit in Jammu. H&R Johnson (India) has also doubled its manufacturing capacity at its Baddi unit in Himachal Pradesh. 

 

Further elaborating on the new brand identity for Johnson Bathroom, Kurup avers, “The new brand identity Johnson Bathrooms rides on the strong market equity & service commitment of Johnson brand. The identity mark is designed using Black & Red visuals to signify vibrancy while being coherent to the flagship brand’s identity.” During the last fiscal, this business vertical contributed Rs 103 crores to H&R Johnson revenues of Rs 1729 crores. The company will support this rebranding exercise with a 360 degree marketing campaign. The company is enhancing its current product mix to offer customers a multi-layered and wide variety of bathroom products across every price-point. The company plans to roll-out super-premium wellness offerings sourced from high-end international manufacturers by August-end 2012. 

 

H & R Johnson (India): Established in 1958, H & R Johnson (India) is the market leader in the field of ceramic tiles in India. HRJ has consistently maintained its leadership position in the field of tiles over the past five decades. Today, the company is the largest manufacturer and marketer of vitrified / ceramic tiles in India. HRJ along with its Joint Ventures and subsidiaries has a capacity of over 51 million m2 per annum spread at its manufacturing plants across the country. It enjoys the reputation of being the only entity in India to offer end-to-end solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens. Under its flagship brand, Johnson, HRJ offers glazed wall and floor tiles, bath products, kitchens, laminate / engineered wooden flooring, and engineered marble and quartz. Marbonite brand offers a complete range of vitrified tiles (polished and glazed), and Endura offers industrial tiles and tiles for special applications like bathrooms / high traffic areas / swimming pools etc. During the fiscal year-ended 31st March 2012, H&R Johnson’s gross revenues crossed Rs. 1729 crores with total sales volume crossing over 46 million Square meters. It’s pan-India distribution network is one of the largest in the industry and comprises of over 54 modern retail stores called House of Johnson & Johnson Corners besides 1,200 dealers, 15,000 sub-dealers and a large network of retail franchisees. 

 

Prism Cement Ltd: Prism Cement Limited is one of India’s leading integrated building materials companies; with a wide range from cement, ready-mixed concrete, tiles, and bath products to kitchens. The company has three Divisions, viz. Prism Cement, H & R Johnson (India), and RMC Readymix (India). For the year ended March 31, 2012, the company’s consolidated sales turnover was Rs. 4,893 crores.