Haier launches 'Aquatunes'; A water-heater-with music

Haier has launched a range of innovative solutions in the water heater segment. Among other models was the unique new ‘Aquatunes’ water heater with music function which allows users to listen to music of his choice while he takes a refreshing bath. In a country like India, where music is an important component of the day-to-day life of people at large, the product is an innovation, ahead of its time, inspired by consumers.

The ‘Sing-in-shower’ technology comes with a plug and play option which allows the water heater to play the music as soon as a pen-drive is inserted into the requisite slot in the water heater. The two in-built speakers produce music with volume over 90 DB thus enabling the user to enjoy music even when the shower is on. The two channel stereo audio signal deliver high quality music. 

With the rapid growth in urbanization and gradual increase in the demand for luxury bathrooms with luxury bath and sanitary fittings, Haier India has taken the innovations a notch higher by introducing the concept of musical water heaters. Apart from the music function with remote, the newly launched Aquatunes water-heater models, ES15V-P3 and ES25V-P3 come with a 5-star energy efficiency rating and are packed with incredible features like ‘Safe-care Technology’, ‘IPX4 water proofing’, 4 and 7 years warranty. Haier’s patented Safecare technology is a revolutionary breakthrough in water heaters and prevents the human body from shock in case of electric leakage.

Additional Features like ‘Smart Control’ through remote, ‘Smart timer’, ‘Smart memory’ and ‘Fluctuation Voltage proof’ are the added incentives in the astoundingly impressive range of water heaters.

Commenting on the launch of these truly ultra-smart Water Heaters, Mr. Eric Braganza, President, Haier Indiasaid, “This launch is another testimonial to our belief of being inspired by our customers. Innovation remains the key to our business and the new products are very innovative not only in terms of smart features and technical superiority but also in terms of staying ahead from the other players in the market and serving something completely unexpected from the product range. ‘Aquatunes’ as a concept in water heaters is a great achievement that we have been able to initiate. We realize how important music is to Indians and how passionate we are for our music, especially as ‘bathroom singers’. The product not only aims at stylizing and adding to the glam-quotient of the rapidly evolving urban-Indian household’s bathrooms but also to add value to the customers.”

The ES15V-P3 is electrically controlled, vertically installed and comes with a 15 L capacity and weighs 12 Kgs. The product, priced at Rs. 11130, will be available at all leading retail showrooms and Haier showrooms across the country.

Haier is ranked no. 1 in water heaters as per a recent survey conducted by BSRIA (UK) study in May 2013. The study was conducted in the markets of Austria, Belarus, Belgium, Bulgaria, China, Czech Republic, France, Germany, Hungry, India, Italy, Japan, Kazakhstan, Libya, Morocco, Poland, Romania, Russia, Serbia, Slovakia, South Korea, Spain, Switzerland, Tunisia, Turkey, UAE, UK, Ukraine, USA and Vietnam.
Haier also bagged the 2013 Frost & Sullivan Product differentiation Excellence award in June 2013.


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