Hakuhodo Percept's new TVC for Maruti Suzuki's NEXA

Hakuhodo Percept’s latest television commercial for NEXA, Maruti Suzuki’s modern retail channel of new-age automotive showrooms across India showcases the bold side of this automotive brand and also provides a peek into the soon-to-be-launched new Premium Hatchback Baleno. The TVC went on air on October 15, 2015.

Maruti Suzuki’s new Premium Hatchback Baleno, will be sold exclusively through NEXA, the new premium and sophisticated experience launched across India in August this year. NEXA caters exclusively to desires that are more premium and sophisticated. In the NEXA experience the consumer is the focal point and is pampered and indulged in through technologically advanced and powerful innovations, unmatched service and hospitality and seamless digital connect. All in all complementing the consumer’s refined tastes.

Having already established NEXA through three TVCs, which primarily focused on its unparalleled services, the objective this time was to show its edgier side and also to prelaunch the ​Hatchback Baleno.

​.​The TVC by Hakuhodo Percept has a dual communication objective: The first, of course, is to showcase NEXA which in itself is bold and edgy experience for auto buyers and secondly, provide a peek into what’s coming next to NEXA, the ​Baleno!

The TVC has a surreal feel that has been brought about by using innovative projection lighting. Shot inside a NEXA showroom, one sees a fashionably dressed couple superimposed with a series of images ranging from lifestyle to close up shots of the soon-to-launched Hatchback Baleno. As one is watching this imagery one senses a kind of euphoria building up in the couple– almost akin to the experience one would feel when driving the Hatchback Baleno. This culminates in a crescendo, aptly supported by a contemporary music track, revealing the NEXA showroom in its full glory.

Speaking on the campaign, Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, said, “NEXA is all about a premium and exclusive experience, brought about by the showrooms as well as its cars. This TVC is all about high energy and the euphoria the consumers will experience at NEXA. It also acts as the perfect opportunity to prelaunch the Baleno.”



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