Hamdard Joshina launches new campaign ‘Sardi Ko Kare Knock Out’

Hamdard Laboratories (Medicine Division) a progressive, research-based health and wellness organization, has rolled out a new digital campaign ‘Sardi Ko Kare Knock Out’, for it’s one of the most trusted products ‘Joshina’. The campaign stresses the importance of consuming Joshina, especially during season change as it contains an aqueous extract of herbal ingredients that helps in the prevention and treatment of common cold and cough.

Joshina is one of the oldest and most trusted products of Hamdard Laboratories. Known in every household for its ability to fight the first signs of cough and cold. This herbal remedy is made from twelve essential herbs to cure a common cold, catarrh, cough, sore throat, and fever due to the flu.

Thoughtfully conceptualized by Dentsu, the campaign messaging ‘Sardi Ko Kare Knock Out’ is right off the hook for the change of season. Showcases a magical remedy that can assist people to knock out the uninvited aliments during this winter season.

“Joshina is a very effective medicine and can be consumed by people of all age groups. And trust me this is one brand that is available in every household across SEC’s. Joshina’s formula has been improved over time to relieve symptoms in just a few days. Try it for yourself if you haven’t.’’ said, Abdul Majeed, Chairman & Managing trustee, Hamdard Medical Division.

Commenting on the new campaign, Suman Varma CMO, Hamdard (medical division) said, “With this campaign, we intend to communicate a very simple narrative, of how the product helps in fighting the first signs of a cold. The product is a hero product in our portfolio. We wish to make more and more people try this product.”
Joshina has been a people’s favorite for alleviating cold and cough symptoms. Online reviewers said that it helped lower their symptoms during Covid-19 too. It is known to work on symptoms like sniffling, fever, cough, itchy throat, and chest congestion in every age group. It is safe for children. The recommended dosage may vary, but usually, people have noticed that one teaspoon two to three times a day, from the beginning of the symptoms, is very effective.
Joshina is available on various e-commerce platforms like Amazon,1MG, Health mug, Nykaa, and, Pharmacy.