Handcrafted 'Parker Duofold' unveiled to commemorate XIX CWG
Parker has been chosen to commemorate the XIX Commonwealth Games as Luxor is the Official Writing Instruments Licensee for CWG for all of its brands ' Luxor, Parker, Pilot and Waterman in India.
An embodiment of beauty and elegance, Parker Duofold stands out with its detailed workmanship and stylish stainless steel and chrome finish. The Parker Duofold has been an iconic pen since 1921, and continues to make a bold statement marrying elegant craftsmanship with luxury. Over the years, the Duofold has presented an array of illustrious finishes and can therefore be truly called a masterpiece of perpetual innovation.
"Coveted as masterpieces for more than a century, Parker offers an exclusive range of luxurious writing instruments, legends in their own right. Parker's Duofold has been the preferred choice of the elites and royal families of the world. Duofold which has constantly reinvented itself to maintain its numero uno position in the category, this time it has drawn inspiration from the XIX Commonwealth Games which represents the true essence of the brand with its grandeur and exuberance." said, Pooja Jain, Executive Director, Luxor Group
The commemorative edition of pens has a distinctive collection of nineteen intricately crafted Parker Duofold pens epitomizing the XIX Commonwealth Games. This limited edition Parker Duofold Centennial Black Gold Trim crafted from solid, velvet black cast acrylic with highly distinguished, contrasting 23K gold plated trim. The pen has 18K gold nib highlighted with platinum.
The Commonwealth Games have a close association with British Royal Family. The event was first held in 1930 under the title of the British Empire Games in Hamilton, Canada. The event was renamed as the British Empire and Commonwealth Games in 1954, the British Commonwealth Games in 1970, and gained its current title in 1978. Parker brand has a special relationship with British Royal Family as Parker brand is Royal Warrant Holder since 1962. The Queen granted her warrant in 1962 and Prince of Wales Feathers were granted to the company in January 1991.
Parker was launched in India in 1996 by the Luxor Group, the largest manufacturer of writing instruments in India. Today, Parker has also been voted unanimously by consumers as one of the most trusted brands in India. Luxor represents the young and dynamic India and is contributing in making the nation reach greater heights by becoming the writing instruments official licensee for Commonwealth Games 2010 (CWG). Luxor has several milestones to its credit; being the Official licensee for the Games, the launch of the commemorative edition is a strong testament to the outstanding quality of pens and Luxor's ability to transcend global boundaries and connect different cultures.