Hansa Research and Ipsos joins hand to jointly bid for Indian Readership Survey (IRS)

Hansa Research has been conducting the IRS - the world's largest continuous readership survey - for the last nine years, starting with IRS 2003. This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries. Through the joint participation of these two strong entities, the two companies expect to make a very strong and forward looking pitch for the new IRS contract.
Hansa Research is a global full service market research agency headquartered in India, conducting market research in 77 countries with offices in India and US. Over the last few years, Hansa has developed sound mechanisms to reduce fieldwork related issues that has been widely acclaimed by research users for its ability to minimize some long standing industry weaknesses.

Commenting on the development, Ashok Das, Managing Director, Hansa Research Group, said, "We are happy and excited to work with Ipsos on this prestigious project, and hope to bring in a number of new ideas into the IRS.

Mick Gordon, CEO of Ipsos in India, added, "We are delighted to be working with Hansa on this very exciting project and we hope we can persuade RSCI that our combination will be a very big plus for the industry. Ipsos measures readership in more than 60 countries around the world and has made a name for itself in introducing many innovations into this specialist area of market research - we were the first to use CAPI and DS-CAPI in readership measurement, for example. We believe we can add significant value to Hansa's proven expertise and experience on the ground in India."