Happ Post, The Sunshine Take on News
As per the United Nations, India ranks an appalling 117th on the Global Happiness Index. Surprisingly, many countries including China, Iraq and Pakistan are ahead of India. There is a a clear need-gap for a positive news product that provides a viable alternative to sensational headlines and screaming news anchors.
Launched by media specialists Pradyuman Maheshwari and Sorbojeet Chatterjee, Happ Post is available as a native app for iOS and Android devices as well as a web offering on www.happpost.com. Pradyuman is a senior journalist with experience across Indian Express, DNA, Mid-Day, Dainik Bhaskar amongst others. Sorbo has cross-functional and cross- platform leadership experience across marquee consumer facing brands like Zee TV, Aaj Tak, DNA and Neo Sports.
Pradyuman Maheshwari, Co-Founder & Chief Content Officer, said: “There is clearly an unarticulated need amongst evolved news consumers for positive content and Happ Post will not just focus on special feature stories but more importantly look at daily news with a ‘sunshine’ lens. Curated news is the first launch under the ‘Happ’ umbrella and the ambition is to create specific product lines and services that are true to the ethos of being a harbinger of happiness.”
Sorbojeet Chatterjee, Co-Founder & CEO said: “Disruption and innovation have been the cornerstones of the entire startup movement. However, there has been very few ‘game- changers’ in the content space. Happ Post is disruptive, relevant and above all – an idea whose time has come.”