Happy bags the creative mandate for Ola Cabs and Eros Now

Happy Creative Services, which recently launched their Mumbai operations has been appointed the creative agency for two new accounts based out of the city.

 

The first one being Ola Cabs, a technology based cab service that allows people to book a cab directly through an app on your smart phone along with the option to book via telephone and the web. The service is currently available in Mumbai, Delhi and Bangalore currently and shall soon roll out to 8 cities within the year. 

 

"Its about time we had a proper organized cab service in our country. Am sure everyone is sick and tired of being put to the mercy of unorganized cab services and unprofessional cab drivers. We're really excited to be working with Ola Cabs to launch their brand in the country and closer to each city. That fact that it is a technology-based service makes it all the more exciting. The fact that its a new age business, makes it awesome. We are grateful to the team at Ola for placing their faith in us", says Kartik Iyer, CEO, Happy Creative Services.

 

On appointing Happy as the creative agency says Bhavish Aggarwal, CEO, Ola Cabs, "I was impressed with the simplicity and broad appeal of Happy's past work and that's exactly what we wanted at Ola. The team at Happy has put in a lot of time with us to understand what our product and brand is and how to communicate with our consumers. I'm really excited about bringing them on board!"

 

Happy also bagged the Erosnow.com account, the aigital arm of Eros International - the producers behind many of India's most famous Bollywood movies. Erosnow.com is a subscription based website where people can watch their favorite Bollywood movies on demand, from anywhere in the world. The site shall also feature Tamil and Telugu movies and shall proceed to offer more languages in the future. Erosnow.com shall also offer music and humor content alongside the movie offering.

 

"Its an opportunity to take Bollywood to the world. And we can't think Eros enough for choosing us to do the job. We have a lot of exciting things planned for the global audience. Its all about the movies, and that can only be fun and entertaining", Says, Pallavi Nayak, GM Mumbai, Happy creative services. 

 

"Getting Ola Cabs & Erosnow.com on board at Happy Mumbai is very much in sync with our overall growth strategy" says Siddhartha Roy, COO, Happy Creative Services. "We are very confident that our work on these businesses will certainly help increase our penetration in Mumbai" he adds.

 

Both accounts are headquartered in Mumbai and shall be serviced by Happy's Mumbai branch. Since its inception the Mumbai branch has also been working with MTV on certain special projects surrounding their ACT initiative.