Happy Creative bags creative duties of Chai Point

Chai Point, an omni-channel beverage brand, has handed over its creative and digital mandate to Bangalore-based idea shop Happy Creative Services.

Chai Point is one of the early entrants in the organised tea chain business and targets the market of young working professionals via its network of stores, dispensers on corporate premises and their delivery business. Since their start in 2010, Chai Point has achieved a scale of 90+ outlets across seven cities – Delhi, Mumbai, Pune, Hyderabad, Gurgaon, Noida and Bangalore.

The creative portfolio will cover three major verticals of Chai Point – Retail Hubs, Chai@Work and Chai-on-Call. As the brand expands its offerings, Chai Point aims to be known as the preferred breakfast and snack delivery channel.

Speaking on the association with Happy, Amuleek Singh Bijral, CEO, Chai Point, said, “We are really excited to have Happy Creative Services as our partner; and we look forward to working with them to build our brand.”

Commenting on the partnership, Kartik Iyer, CEO and Co-Founder, Happy Creative Services, said, “It is really exciting for us to partner with Chai Point. It only goes further to prove our capability in birthing new brands and growing them into household names. That too a category like chai is as traditional and basic as it gets. To take something that simple and add consumer experience to an unorganised sector can be challenging. The energy of the founders and the passion with which they have built their business truly inspires us. We look forward to creating some fun and insightful work for the brand.”