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Happy Creative to handle iCube's account

iCube, the Bangalore-based mobile handset brand, appoints popular creative agency Happy Creative Services to its advertising account, following a competitive multi-agency pitch.

"iCube has been received very well in the market and its success has exceeded our expectations from day one. We feel the time is right to take the brand to the next level and ensure it connects with people in more ways than one. In Happy we found the right mix of creative and strategy brought together in a fresh way, which we believe is the only way one can succeed in a cluttered market of mobile phones. We also found an instant connect in the fact that that they are young and passionate, just like us." said Siraj Fulara and Mohsin Fulara, Directors Telelogix.

Launched over a year before, the mobile handset manufacturer iCube is raking up a storm down South, with their budget-chic phones managing to command a reasonable market share against worldwide giants. Huge expansion plans are in the offing, and their search for an equally charged creative partner ended at Happy; themselves coveted after hugely successful campaigns for Diesel, Lee, etc.

iCube plans to attract youngsters this festive season with the roll out of stylish new models boasting an array of features like QWERTY keypad, dual SIM support, track ball, enhanced music options, all at very affordable rates. Happy is entrusted with the entire creative planning and execution in this regard.

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