Happy steps in India for Timberland the American outdoor clothing brand

Happy Creative Services, the Bangalore-based idea shop, has followed up on its success with Diesel by bagging the creative mandate for Timberland's India operations. Timberland the iconic American outdoor brand with a heritage of almost 120 years enters the Indian markets in partnership with Reliance Brands Ltd.

Being the world No'1 outdoor brand, Timberland has always been a keen contributor towards the preservation of nature. The brand has pioneered the effort by being among the first in the world to use recycled materials for their products and even their stores.

The work for Timberland is already running full steam starting with the brand's CSR initiative "TImberland Unsung Heroes: Not Starring John Abraham', that kicked off with an event at the first Timberland Store in Ambience Mall, New Delhi. It featured Bollywood celebrity John Abraham and renowned film maker Mike Pandey, who felicitated five heroes from various parts of India identified for their unmatched work in eco-conservation ' a cause that is upheld by Timberland internationally.

Timberland's plans to open exclusive stores across all major cities in India in the future.