Happy wins creative mandate for HolidayIQ

Happy Holidays!

Bangalore based ‘idea’ shop Happy Creative Services have been buzzing with activity recently. The agency has notched up the communication mandate for online travel community HolidayIQ. 

This win comes close to the agency’s recent announcements of winning the creative and digital mandates for hyper local discovery platform LookUp.to and the amusement park brand Wonder la.

HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content. Travel information is generated through varied forms of content including reviews, photographs, videos and interactive travel forums, connecting travellers to each other and to hoteliers, tour operators and online travel agents.

Commenting on the creative partnership Diptakirti Chaudhuri, CMO at HolidayIQ said, “Holidays are a happy – pun intended – experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering – holiday reviews, information and options – to a large number of Indian travellers and be the first stop in their holiday planning. We are looking forward to working with Happy Creative Services, a creative powerhouse known for their stellar creds in building digital brands.”

On the association with HoiidayIQ, Kartik Iyer, Co-Founder and Chief Executive Officer said, “Creating a category is always fun and exciting. HolidayIQ has been in this business, that too ahead of its time in India. Now it’s our job to take the magic of the brand to its consumers. The travel and holiday category is growing year on year, pushing the importance of holidaying for every kind of consumer.

Unearthing the little joys of all trips, no matter how big or small, is at the core of it all. We look forward to creating some great work on the brand.”

On adding the HolidayIQ brand to their portfolio, Praveen Das, Co-Founder and Chief Creative Officer, said, “As an integrated agency, we understand business objectives and match it with creative output across media. We have a young team with a proven record of building technology brands. We are excited to partner with Holiday IQ and create clutter breaking communication that not only resonates with viewers but inspires them to go on a holiday"


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