Harish Manwani Chairs all-star jury for IndIAA awards

The India Chapter of the International Advertising Association (IAA), in its Silver Jubilee year is launching the IndIAA awards “for real hard working  creative advertising”. Harish Manwani,  Chief Operating Officer Unilever and Non- Executive Chairman Hindustan Unilever will Chair an all-star jury of very senior business leaders including D.Shivakumar (Chairman & CEO Pepsico India), Bhaskar Bhatt (M.D. The Titan Company), Mayank Pareek (President-Passenger Vehicles Unit, Tata Motors, Sangeeta Pendurkar (M.D. Kellogg India), Sanjeeb Chaudhari (Global CMO and Regional Head South Asia, Standard Chartered Bank) and B.Sriram (M.D. State Bank of India).

Said Harish Manwani from Singapore, “Creativity is critical to great advertising - advertising that ultimately helps to build successful brands. I am very glad that the India Chapter of the International Advertising Association (IAA), in its silver jubilee year has decided to institute the IndIAA awards to celebrate honest advertising that works hard in the market place. Effective advertising implies the existence of deep consumer insights, the rigor of a repeatable process between the client and agency and optimal level of  media spends.  Only then does a great creative idea get transformed into effective advertising. I look forward to Chairing the jury of the IndIAA awards in Mumbai on the 2nd. September 2015.”

Pradeep Guha, Chairman IndIAA awards said “In its inaugural edition, advertising campaigns that were released between 1st July 2014 and 30thJune 2015 will be honored in multiple product and service categories. To qualify for the Award the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a newcomer) would be awarded. The awards ceremony would be in Mumbai in early October 2015. This is an initiative to reward truly creative advertising and I am confident it will win great respect for its objectives. There will be no entry fee”.

Srinivasan Swamy, President IAA, said “At the IndIAA awards event, you will see campaigns that have been watched and loved, and go on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the Agency creative team, the media team and other agencies who contributed to the success of the campaign”. He further said, “keeping with our ethos of ‘what’s good, is good for business’, for the first time in the advertising industry, there will be a special award for gender sensitive advertising”.

More details on categories, criteria and nominees are available at indiaa-awards.org

And to nominate a campaign mail us at awardsindia@gmail.com with a link of the campaign film.