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Hashtag Orange bags digital mandate for the GLS Group

Hashtag Orange, a full service digital communications company, has won the digital mandate for the GLS Group.

GLS group is a multi-business conglomerate with a rich heritage of over two decades. Hashtag Orange will be managing the complete digital communication and media for 2 verticals - GLS Foils and GLS Alpak, and will also be creating the new identity for the group.

“We are happy to have Hashtag Orange as a partner in our journey to strengthen our position in the market. We are confident that with the ever-changing Digital scenario, Hashtag Orange with their experience and in-depth understanding of the consumer will be able to develop a robust digital strategy for our brands and add momentum to all our marketing initiatives.” - Arpit Goyal,  Director, GLS Group.

"We are absolutely thrilled that GLS has chosen us to be their Digital partner. Digital media is the obvious direction to move in to achieve this objective. It is a great opportunity for us to partner with the brand for its digital mandate. Our Technology, Media and creative communication will be key to amplify and optimise the brand's marketing efforts.” -Vineet Malhotra, CTO, Hashtag Orange.

Partnering with a company with such a rich heritage is an opportunity that doesn't come by often. GLS has a crystal clear vision for the future and we're truly excited to partner GLS Group in their digital transformation journey.” - Gaurang Menon, CCO, Hashtag Orange.

GLS is a multi-business conglomerate with exports in over 12 countries along with 7 manufacturing units. From flexible packaging, chemicals, real estate and warehousing, to aseptic packaging, BOPET films, and aluminium foil, the GLS group has its wings spread far and wide. Since its inception, the organization’s vision and goal has centered around creating sustainable value through strategic framework and product development. Customer satisfaction and excellence in quality are the two factors that drive GLS, and Hashtag Orange along with their creative and tech team are gearing up to deliver innovative digital solutions to amplify GLS’s branding in a unique and contemporary way. GLS being a global brand, making its presence an impactful one is both a challenge as well as an opportunity for Hashtag Orange to cut through the clutter and make a distinctive mark.


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