Hathway gives a new dimension to key in-house channels with brand refresh

India’s leading MSO and cable broadband service provider, Hathway Cable and Datacom Limited, has given a new dimension to some of its key channels through a brand refresh including new look packaging and graphics which follows the 5 new channels which were launched earlier this year.

The channels, namely, Hathway CCC, Hathway Movies, Hathway Entertainment, H-Tube and Hathway Shoppee have a new brand identity and look. Hathway CCC is now ‘CCC’, Hathway Movies & Hathway Entertainment are now H-Flicks 1 and H-Flicks 2, respectively, Hathway Shoppee is now ‘H-Mart’ while H-Tube retains its identity with a new, trendy flavour. In April this year, Hathway had launched 4 new channels- DJAY, Lamhe, Home Theatre and Marathi Talkies followed by Divine during the Ganapati festival, thus, strengthening its portfolio of in-house channels. With this brand refresh, the platform now has a line-up of movies, music, spiritual and a consumer-centric channel which offers diverse content to its subscriber base with the right mix of localisation.

Commenting on the channel refresh, Mr. Tavinderjit Panesar, President-Video Business, Hathway Cable and Datacom Limited stated, “Our continuous efforts to streamline and create a robust portfolio of Hathway channels has seen another step forward with the refresh of our key channels- CCC, Flicks 1, Flicks 2, H-Tube and H-Mart with the right degree of positioning and vibrancy. We firmly believe in making this as a true differentiator in the industry and build a value proposition for our subscribers.”

With digitization and growing consumer demand, the cable segment sees a big opportunity in providing differentiated & value-for-money content. With these channels, Hathway has a unique, potent offering available for its subscriber base unlike some of its competitors.

All these channels will be available on a Pan-India basis with Flicks 1 and Flicks 2 offering regional/local content for specific regions.

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