Havas Media acquires search laboratory Leeds Search Agency

Search Laboratory, Leeds Search Agency, has been acquired by Havas Media Group, to reach beyond Manchester and London. Before this, the Group had acquired Front Networks, the Shanghai indie agency. With this acquisition, the Havas Media Group can expand its presence to the north of England.

Leeds has emerged as a Yorkshire equivalent to the media and agency industry situated in Manchester, according to reports, with the recent opening of Channel 4's headquarters in the city.

Search Laboratory will be integrated into Havas Media Group after the transaction is completed for an unknown amount, according to a statement from the holding firm.