Havas Media appoints Gaurav Pandey as Group Director -Technology

Havas Media India has announced the appointment of Gaurav Pandey as Group Director–Technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications. He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India.

Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a Mobile First market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007 as the mobile advertising network of Havas Media, Mobext was the first agency to offer specialised end-to-end mobile marketing services within the global arena.

With teams and offices spread around the world, it now leverages significant international expertise. Mobext provides multi-screen strategy and consultancy, user experience and interaction design, cross-device commerce build and management, native application development for any platform, mobile media planning, buying and implementation.

Anita Nayyar, CEO, Havas Media Group India, said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

Ranjoy Dey, Head of Digital, Havas Media India, who Pandey will report to, said, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”

Before joining Havas Media, Pandey was Associate Vice President, Marketing Technologies at Ignitee Digital, prior to which he was with Digitas India for a long time. He was responsible for providing innovative and effective tech solutions across mobile and web for the client organisations. His brand portfolio includes several Fortune 500 brands like Pepsi, HP, Intel, Microsoft, Samsung, ITC, Volkswagen, Viacom18, Castrol, Pizza Hut, Axis Bank and Airtel.

With a Masters in Computer Applications and Bachelors in Information Technology Pandey is a Dotnet/SQL Server Architect having over 12 years of experience in mobile and web applications development as well as extensive experience in delivering high-quality software. A  Scrum addict, he enjoys being close to technology and is a hands-on coder, actively involved in Marketing Technology projects. He also has a close association with e-commerce products and their affinity to mobile devices.