Havas Media awarded Integrated Media Mandate of Arpita Agro

Havas Media today announced the win of Arpita Agro Products (P) Ltd. The media mandate includes both traditional and digital duties. The account will be handled from the Kolkata office.

Arpita Agro Products (P) Ltd. is a leading manufacturer and supplier of Herbal Neem Products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen. Viable Alternative Products forms the cornerstone of  Arpita Agro Products, which was conceived with the vision of providing herbal and organic alternatives to the chemical products available in the market that are toxic and harmful for consumers. The products are safe for use in homes, hospitals, schools and various other institutions, personal care and agricultural use.

Speaking on the appointment, Arpita Majumdar, Head of Marketing, Arpita Agro Products Pvt. Ltd. said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further - Havas Media has the experience, understands the category and has shown us the strategic

approach across media from our brand perspective. We see them as a long term partner.”

Commenting on the win Anita Nayyar, CEO, Havas Media Group India and South Asia said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”

“We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team”, continued Mohit Joshi, Managing Director, Havas Media India.


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