Have you chosen wisely?

Talking about the Concept of the campaign Arif Ali, Head ' Brand & Communications, Loop Mobile stated, "Consequent to the MNP focused campaigns which began in December 2010 where we had communicated our # 1 network quality, followed by the "Going for Great' Challenge on money back on call drops, Service Guarantee & tariff plans, last month we unveiled the next phase of our strategy: the "I Chose..' campaign which featured everyday yet important people whose word the public would value."

Ali further added, "We now follow it up with a new version with two renowned Mumbai Celebrities Peter Mukerjee , the well-known media pioneer of satellite TV & the renowned Theatre personality Raell Padamsee, who endorse the mobile service with " I chose wisely..'"

The intention of the campaign is simple & clear. By using the tag line "I choose wisely" portraits that those whom you trust to make a sound decision have trusted Loop, in turn, why don't you?

The objective of the campaign is two-fold: reassure existing subscribers of the wisdom of staying with us while tempting the "dissatisfied' with competing operators of our attractiveness.

In the Mumbai Market, amongst the major operators, Loop claims to have lost the least number of subscribers by a wide margin since the launch of Mobile Number Portability. | By Vanessa Azavedo [vanessa(at)adgully.com]