hBits appoints Jeslin George as Senior Vice President Digital Marketing

hBits, the real estate company offering fractional ownership to investors in pre-leased Grade A properties, today announced that the company has appointed Jeslin George, as it’s Senior Vice President Digital Marketing. The appointment is undertaken to focus on the strategic business expansion through digital. Jeslin will be leading all the digital initiatives of the company and adoption of more and more technology.

Jeslin comes with over two decades of experience in leadership competence roles across media, advertising, banking and real-estate industry. He has worked with leading brands like the Times group, Mudra, HSBC, Shapoorji Pallonji Group (SP Group) etc. growing from the creative side of marketing to pure play martech led performance marketing.

For Shapoorji Pallonji Real Estate he has managed the entire digital marketing landscape across the globe right from the setup of marketing intelligence based systems to digital branding and performance marketing. He was instrumental in delivering business results even in testing times by improving top line growth of the company

Commenting on his appointment Mr. Shiv Parekh, Founder, hBits said, “We as a business are innovating and improvising technology for the ease of our existing and prospective customers. Jeslin’s ability to garner business by using technology and marketing makes him the right fit for the organization. His immense experience in Martech and knowledge in digital will help us to take a multi dimensional approach which will span across customer experience and new business generation. We look forward to a great and fruitful long-term relationship.”

Jeslin George, Vice-President, Digital Marketing, hBits said, “It is an honour for me to step into hBits. The company already holds a leadership position in the fractional ownership space. We have to work really hard to keep that intact. As a financial investment product, Fractional Ownership is a niche concept in India and will be a learning experience for me as well. I am especially looking forward to taking hBits fractional ownership platform to the next level by introducing AI, Blockchain and smart contracts. We have to focus on making hBits a household name with fractional investment opportunities accessible to investors across the globe on the click of a button. I am really excited about this new assignment.”

Jeslin has the right blend of technology and marketing which makes him a martech specialist who can lay down the foundations of automated systems driven performance campaign management. Using his in-depth understanding of various social, search, programmatic, display & native platforms he has built his forte in delivering business conversions using digital.

The systems and processes architecture for marketing intelligence designed by him across various organisations, is fine tuned to do target analysis and segmentation for branding campaigns. He believes in evolving campaigns to a level of success by monitoring, retargeting, drip marketing and mapping them for conversion across channels using platforms like Salesforce marketing cloud, Ozonetel, Datorama, Adobe marketing etc.