HBO Max ends 2021 with 73.8 million subscribers

It was a great year for Warner Media-owned streaming service HBO Max as it registered 73.8 million global subscribers, higher than the company’s prior estimates, parent company AT&T informed this in a regulatory filing.
The growth can be attributed to the impressive content slate, which includes its popular Sex and the City series and The Matrix Resurrections.
WarnerMedia CEO Jason Kilar stated in an interview that HBO and HBO Max witnessed growth across markets all over the world in the last quarter of 2021.
“I do believe the ceiling on streaming services is much higher than we’ve seen to date. This is going to quickly become, for storytelling companies, a three-horse race,” Kilar said in an interview.
Kilar added that global expansion would continue in 2022. The goal, according to him, is to reach 190 countries. Last year, HBO Max launched in European markets and Latin America, while introducing its ad-supported service.
In March, AT&T said that HBO Max and HBO would reach between 120 million and 150 million on a combined basis by 2025. However, the streamer is still behind market-leading streamers Netflix (214 million subscribers) and Disney Plus (118 million subscribers).
During this period, Disney Plus added more than double subscribers. Disney Plus, which debuted about six months prior to the launch of HBO Max, registered 118.1 million paid subscribers towards the end of 2021.
Worldwide HBO Max and HBO subscribers comprise domestic as well as international HBO Max and HBO subscribers, without taking into account basic, Cinemax, and free trials subscribers.


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