HBO partners with Tata Sky; to launch exclusive on-demand service

HBO ON DEMAND, a new and innovative service offered for free exclusively to subscribers of the HBO Premium Channels- HBO Hits HD and HBO Defined HD- will be launched on India’s leading DTH platform, Tata Sky. All set to maximize the entertainment experience, this new offering of HBO on Demand will be available on Tata Sky from March 21, 2014. HBO ON DEMAND provides flexibility, choice, and convenience to subscribers putting them in complete control of what they watch, when they watch and how they watch.  HBO Hits and HBO Defined are distributed by Turner International in India.

Based on the Subscription Video on Demand (SVOD) model, HBO ON DEMAND will give HBO Premium Subscribers access to a wide selection of HBO original content with the convenience to watch what they like, when they like. At launch, subscribers can catch all seasons of epic HBO shows such as Game of Thrones (Season 1-3), True Detective (Season 1) and Banshee (Season 1-2). Thereafter, additional content including HBO Original Series and Movies will be added on an ongoing monthly basis thus allowing subscribers to view them at a time of their choice completely advertising free.

“HBO and Turner have always been ahead of the curve with innovations on content delivery that are designed to entertain consumers like never before. We have received a very enthusiastic response from the discerning subscribers of HBO Defined HD and HBO Hits HD and are very happy to now extend their premium advertising-free television viewing experience with the additional feature of ‘HBO On Demand’ on Tata Sky,” said Kishan Cheranda, Senior Director, Network and Content Distribution, Turner International India.

On this latest value add for Tata Sky subscribers, Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky stated, “At Tata Sky, we work towards providing our premium subscriber with world class television experience with best content to offer. Apart from just bringing entertainment to their homes, now our subscribers can enjoy the programs showcased on HBO Premium Channels at any time that is convenient to them. Moving with times, we are aware of the changing consumption patterns of our viewers, hence we are pleased to launch the first ever ‘HBO ON DEMAND’ model in India.”