HDFC AMC’s Investor Education Campaign - # BarniSeAzadi

HDFC MF has launched an interesting mega Investor Education campaign '#BarniSeAzadi'. This campaign aims to connect with wider masses, based on a deep rooted Indian insight. The campaign talks about how we Indians have traditionally always saved money in Barnis, lockers, etc. and why there is a need to let the money grow freely in instruments like mutual funds. As part of this unique initiative, there will be an advertising campaign spread across leading shows on Television, Social and Digital media over the next few weeks.

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