HDFC ERGO extends its #takeiteasy campaign to its Student Suraksha

HDFC ERGO’s social media campaign is being launched around World Student Day

HDFC ERGO General Insurance Company, one of the key players in General Insurance sector, extendes its popular #takeiteasy campaign to its Student Suraksha – Student Overseas Travel Insurance  product. This social media campaign is titled #takeiteasymom, targeted for mothers of students studying abroad, and is being be launched around the occasion of the World Student Day i.e. 15th October 2015 which will be observed as World Students Day, birthday of our former president and an eminent scientist Mr. APJ Abdul Kalaam.

While capturing the bond between mothers and children, the #takeiteasymom campaign aims to assure the parents that they can take it easy with HDFC ERGO’s Student Suraksha – Student Overseas Travel Insurance plan, which takes care of insurance worries of their children. While studying in an aspiring international universities is exciting and a great experience, staying in a different country comes with its own challenges. There are a number of situations like losing personal belongings, or getting in a medical emergency involving hospitalization/surgery or getting stuck in a legal problem, which can be really tough to deal with in a foreign country. What can help in such situations is a good insurance plan that is designed specifically to provide protection to students studying abroad. 

On the launch of the campaign, Mr. Mukesh Kumar, Executive Director, HDFC ERGO General Insurance said: “It is not difficult to guess who is the most concerned when a child is studying in a foreign land – thousands of miles away from their homes. Our new campaign attempts to capture – how mothers over react with overwhelming emotions. The message of the campaign is that the concerned parents can stay assured with HDFC ERGO’s Student Suraksha Insurance. We are sure that #takeiteasymom campaign will strike the right chord with the students/yougsters studying abroad/aspiring to study abroad.”