HDFC Life launches exclusive life insurance plan for women; ropes in Rochelle Maria Rao, Miss India Intl.

HDFC Life, one of India’s leading life insurance companies, today announced the launch of ‘Smart Woman’, an exclusive life insurance plan specifically designed for women. 

 

Commenting on the launch Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels, HDFC Life said, “The contribution of women to economic activity in India has seen a significant rise over the last decade. Financially independent woman who actively manage their financial goals is a mega trend of this decade. Our Smart Woman plan is designed for such women. It gives women a unique platform to save to meet her financial goals apart from offering specific benefits to take care of her critical life stage needs - motherhood, diseases that women are prone to certain ages (like cancer) or loss of spouse. The product is designed to tide over such exigencies in a planned way. It is a pioneering product in our industry that takes our segment-based strategy further.”