HealthifyMe concludes the ‘PFC’s of Nutrition’ campaign
In a bid to raise awareness and educate people on adopting healthy eating habits, HealthifyMe, India’s leading AI-led health and fitness app launched a week-long social media campaign; ‘PFC’s of Nutrition #ParticipateToDonate’. As a part of the campaign, HealthifyMe used its social media channels across Instagram, YouTube and Facebook to spread awareness about the significance of macronutrients and micronutrients in one’s meals. The company also joined hands with GiveIndia, an NGO that works towards alleviating poverty to provide nutritious meals to children with the help of funds raised through the contest. Currently, with the amount raised by participating contestants as a donation, more than 8000 meals are being served in India.
The initiative was an effort to instil the practice of keeping a check on the main macronutrients - PFCF (Protein, Fiber, Carbs, Fats) intake amongst people for a healthier lifestyle that will benefit not just health, but energy levels, and fitness goals. The contest highlighted the significance of one nutrient each day to educate people on the nutritional value of each macronutrient. In line with the National Nutrition Week’s theme, ‘Feeding smart right from the start,’ the campaign further stressed on the impact of inculcating the right eating habits starting from childhood for holistic development.
The campaign was initiated by a contest that allowed people to nominate themselves by uploading pictures of their nutrient-rich food of the day by tagging HealthifyMe. The company donated Rs. 1000/- on behalf of every contestant who took part in the contest. This amount is being used to feed nutritious meals to children in need across the country.
Shruthi Saklecha, Social Media Head, HealthifyMe said, “While everyone links fitness with working out regularly, eating right is equally, if not more important. Therefore, we took this opportunity to educate people about mindful eating, macronutrients breakup of every food, and counting calories to ensure one eats the right amount of food as per their fitness goals. Also, with the boom in social media, it is common for many of us to take pictures of our daily routine including the elaborate and nutritious meals we have at home or restaurants. We thought of leveraging this urge for our campaign and attach it to a cause. Thanks to the success of the campaign, 8000+ nutritious meals will be distributed to children across India.”