Heineken association with James Bond : Spectre

Heineken®, the world's leading premium beer brand, announced the latest chapter of its global partnership with the most anticipated movie of the year, James Bond film Spectre. Heineken enjoys a long standing association with the James Bond franchise and is launching a Global campaign that takes fans into the world of 007.

This campaign will establish the 17 year long partnership between Heineken® and the Bond franchise that spans seven Bond films, from Tomorrow Never Dies to Spectre.

Heineken® has developed a strong and successful relationship with James Bond spanning globally. Heineken®’s integrated Spectre campaign invites consumers into the legendary world of James Bond. Fans are given access to exclusive behind-the-scenes Spectre content, classic Bond films to download, a ground-breaking social campaign, in-store promotions, and local market activations. Heineken announced a thrilling new TVC, in anticipation of the release of the 24th James Bond adventure ”SPECTRE”, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken. Heineken will internationally release the TVC, around September 21, 2015.

From September, special edition Spectre bottles & cans will give consumers extraordinary access to the world of James Bond through never-before-seen official Spectre content. Using their mobile phone, consumers simply scan the logo on each pack to unlock exclusive behind the scenes footage.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing