Hello FM tunes to Gutfeel!

Close on the heels of winning VGN Developers, Gutfeel, the Chennai based communications firm has signed up Hello FM, Tamil Nadu's leading FM Station. Hello FM is present in 7 cities and covers the length and breadth of Tamil Nadu. It was recently voted the best FM Station in Tamil Nadu by Ananda Vikatan.

Speaking on the win, Amarnath, the business head of Gutfeel says, "This win is a fallout of the great work we had done on a one-off project about 2 months ago. Our task is to get Hello FM top of mind amongst the listeners and the advertisers, thereby improve listenership and in turn advertising revenues"

Commenting on the win, Rajeev Nambiar, CEO, Hello Fm said " The team that is currently at Gutfeel were the ones who launched Hello FM while they were at TBWA. We believed their guts in the earlier stint and now in its new avatar, will takes us further as a brand to reckon with"

Remy, the head of content at Hello FM, adds "The team at Gutfeel are fun to work with. They perfectly understand the medium and more importantly are good at understanding the nuances of the Tamil market, which is very critical for us"

Josie, the creative head at Gutfeel sums up the win "The opportunity to do edgy vernacular work is rare. But with Hello FM it's an everyday opportunity. Our gut is raring to go."