Helo further strengthens its safety features and content moderation policies

Helo, the leading social media platform, further strengthens its existing safety features and content moderation policies, making them available in 14 Indian regional languages. This is as part of their growing commitment to provide a safe in-app experience for its community, including a recent partnership with an internationally acclaimed fact checker to counter misinformation and fake news.

Commenting on these safety endeavours, Shyamanga Barooah, Head of Content Operations, Helo said, “Maintaining a safe and positive in-app environment is paramount to us, which is why we continuously enhance and update our policies, safety tools, and online resources. Taking a step ahead in this direction, we are delighted to collaborate with an independent, third-party fact checker to reduce the prevalence of fake news on our platform.” 

Helo has partnered with third-party fact-checkers like the Jagran Group, certified by International Fact Check Network and Poynter Institute to further intensify its efforts in minimising misinformation and fake news in the online community.

Further, the platform has also advanced its in-app safety measures with 13 new safety features. Some of these new features include In-app Reporting, Privacy Settings, Restricted Mode, Parental Control and Comment Filter, to name a few. With the ‘In-app Reporting’ feature, users have greater control over their feed and are able to report content or profiles that violate the Community Guidelines.

Helo’s community guidelines are now available in 14 Indian languages - Hindi, Gujarati, Marathi, Bengali, Punjabi, Telugu, Tamil, Kannada, Malayalam, Oriya to name a few. A detailed version of these guidelines is externally available. Helo creates a safe in-app environment that encourages the exchange of perspectives and sharing of information, across a diverse array of cultures and beliefs.


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