Help your child catch-up on lost growth with Horlicks Growth+
GSK Consumer Healthcare has extended Horlicks, India’s leading Health Food Drink (HFD) into the advanced nutrition category with the launch of Horlicks Growth+. Horlicks Growth+ is a break through nutrition formula designed by international pediatric experts and contains high quality protein with added nutrients that have been identified and known to support catch up growth in children with lost growth.
Through a study conducted** on children, the product has been clinically proven to show visible growth in 6 months. The product is targeted towards 3-9 year old children who are short or lean [less weight] for their age#. Horlicks Growth+ contains high quality whey protein, amino acids vitamins and minerals in a delicious formulation that is loved by children.
GSK Consumer Healthcare has been committed to up the ante in the HFD category. Following the successful launch of the improved Horlicks with 2X Immuno Nutrients, the company is launching Horlicks Growth+ on e-commerce platforms along with a roll-out in pharmacy channels and subsequently in modern trade outlets. The product has a unique, vibrant and appealing look to it. With bright colors, differentiated pack design and shape, Horlicks Growth+ will undoubtedly catch the shopper’s attention.
Commenting on the new launch, Prashant Pandey, Head of Marketing for Nutritional & Digestive Health, GSK Consumer Healthcare said, “Horlicks Growth+ is a breakthrough product that is a result of extensive scientific research by experts. For mothers, who are anxious that their child is shorter or thinner for their age and have lost on growth, this clinically proven product addresses their worries by offering the child with the needed nutrition. The launch of Growth+ is in line with our core philosophy of bringing the best in class products that are backed by high-science”
Increase in a child’s height and weight should be in line with established standards/norms. Globally and in India, the most frequent causes for a child deviating from growth curve are inadequate diets, protein-energy deficiency, repeated infections and nutrient inadequacy. When nutritious balanced food is replenished, catch-up growth usually occurs.
Horlicks Growth+ is available at top pharmacy channels and leading e-commerce websites. The launch will be supported by 360 degree activation including a television commercial, on-ground and digital outreach programmes.