Henkel Consumer Brands unveil aggressive growth plans

 Henkel Consumer Brands, the leading German consumer goods company, is all set to consolidate its position in the Hair colour and care market in India with its recent milestones spanning across the professional and consumer side of its business.  

Schwarzkopf, with a legacy of 120+ years, has been at the forefront of innovation – combining quality ingredients with the latest hair focused technology. Known for its professional superiority and science backed hair innovations, the brand for the very first time enters the at-home hair colour category - launching a superlative assortment of home hair colour solutions across two exciting ranges – Colour Specialist and Simply Color. While the newly launched products enjoy a loyal fan base globally, the brand has strategically hand-picked shades that compliment Indian skin tones, for the India launch.

The Indian hair colourant market has seen one of the strongest growth trajectories in the recent years and is expected to grow at a CAGR of 17.5% until 2026 led by increasing urbanisation and evolving lifestyles. The pandemic also brought a major shift in consumer behavior, pushing at-home convenience to the top of the priority list – making it an opportune moment for the brand to enter the industry.

Henkel Consumer Brands has also added another feather in its cap with Schwarzkopf Professional, the professional hair solutions arm, announcing Mira Rajput Kapoor as their first-ever Hair Muse in India. Widely known for her grace and elegance, Mira embodies the brand's ethos and values of being innovative, empowering and ever evolving. Mira will represent and advocate a key brand milestone as Schwarzkopf Professional launches a powerful campaign that brings forth the brand’s global legacy of transforming, reinventing and elevating hair.

Elaborating further on these developments, Mr. Kartik Kaushik, Country Head - Henkel Consumer Brands, India and South Asia Export Markets says, “The growth trajectory of Schwarzkopf Professional India has been phenomenal. Since our entry in the Indian market in 2001, we have stayed true to our brand DNA of consistently bringing in superlative products, benchmark-setting innovations, and complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. We are excited to bring Schwarzkopf’s expertise into the at-home hair color space and elevate the DIY experience. The at-home hair colour market has seen extensive growth over the last two years, especially during the pandemic and we intend to leverage this opportunity with the launch of two iconic hair colour ranges – Colour Specialist and Simply Color.  We are extremely confident and have extensive distribution plans to gain 20% of the market share in the premium segment by 2025.”

With the global consolidation of the company’s consumer business, led by the successful merger of beauty care, laundry and home divisions, the Indian market will continue to have access to international best sellers.

About the newly launched at-home range: Colour Specialist, a permanent, fashion forward hair colour infused with Hyaluronic acid, provides extra hydration and moisture retention, along with the unique OmegaPlex technology to deliver 90% less hair breakage. While Simply Color ensures an easy way to cover the greys and get fashionably tinted hair without ammonia and silicone. It is dermatologist tested, and PPD & PTD-free, breaking all norms to deliver colour without any compromise. Colour Specialist is priced at INR 675 while the Simply Color range retails at INR 725.

The at - home colour packs are available on e-commerce sites like Nykaa, Flipkart and Amazon along with general stores.