Henkel Innovation Challenge'10, calling all creative minds with business sense

Henkel India Ltd. today announced the Henkel Innovation Challenge 2010 for creative minds with a keen business sense and a passion for innovation. The Henkel Innovation Challenge (HIC) is an international business game which centers on innovation, creativity, and business know-how.

The game is targeted at students in B-schools from 14 countries across Europe and for the first time has been opened to the business graduates from the Asia Pacific region. The challenge is to develop a concept for a product from the Henkel brand portfolio which will meet the needs of the people in the year 2050.

The most innovative and viable idea would stand a chance to win a ticket around the world plus ‚¬ 1,000 in travel vouchers. The top 3 teams from the international final will be invited to experience an exciting day at Henkel's headquarters in Düsseldorf, Germany & meet Kasper Rorsted, CEO, Henkel.

"We are extremely delighted to bring to India the Henkel Innovation Challenge 2010. This is the first time an event of this magnitude has been brought to India providing students a platform at a global level to compete & learn from each other. Mentoring, feedback and support are provided to selected teams by Henkel management. This will also help the students to get an insight into the functioning of a global organization." said Jayant Singh, Managing Director Henkel India.