Marketing

HEPTA Wins EVC Technology Mandate for the 4th Consecutive Year

HEPTA, the Mumbai-based design & technology agency, has won the technology mandate for Enchanted Valley Carnival (EVC), one of India’s biggest multi-genre music festivals, for the 4th consecutive year.

Apart from the cross-platform solutions for an incredible user experience, the agency is ensuring a consistent brand experience for EVC in 2017. For this year’s edition of EVC, HEPTA is looking to boost conversation and conversion by continuing to manage EVC’s website along with SMS & e-mail campaigns across relevant touch points.

Faraz Naqvi, the CEO & Founder of HEPTA is very optimistic after winning the flagship partnership for the 4th time. “We are looking forward to exciting times with EVC yet again. The focus is to strengthen the brand with the latest in design & technology, leading to measurable results,” he says.

Having collaborated since the beginning, the 4-year partnership has resulted in an exponential growth for both HEPTA as well as EVC. In the initial years, EVC had a simple profile website that boasted of artist line-ups, before tent-check was introduced in 2015 to facilitate camp-site bookings for the Enchanted Village. In 2016, HEPTA helped deliver a first-of-its-kind festival check-in feature called Go Express that allowed EVC to understand its audience's behaviour over multi-day festival.

“We’ve been working with Faraz and his team since a long time now. HEPTA has been instrumental in a lot of aspects that enhance our consumer’s journey. We look forward to another exciting year with them.” says Shoven Shah, Founder of EVC.

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