Here’s how brands celebrated Valentine’s Day on Twitter
Twitter, with its conversational and real-time nature, has given brands a space to nurture some authentic, unfiltered relationships with their audience. This Valentine’s Day, brands flexed these muscles. As people spread love all over Twitter timelines, brands put forth their most creative and engaging fronts to join V-day conversations. While some sympathised with the singles, others cheered those celebrating by sharing fun ways to spend the day with not only their significant others, but also friends and family.
Here’s a look at some of the most engaging #ValentinesDay Tweets from brands:
Tinder India (@Tinder_India): #StartSomethingEpicAgain
Tinder India (@Tinder_India) took it upon itself to inspire those broken-up to #StartSomethingEpicAgain this Valentine’s Day. Through a Tweet thread, the brand stirred the spirit of its hashtag via products that everyone would be looking for after their breakup.
Products we wish existed after every breakup 🧵 #StartSomethingEpicAgain— Tinder India (@Tinder_India) February 13, 2021
To take the engagement game a level up, Tinder India (@Tinder_India) called upon its audience to share pictures with their exes, promising to either remove or replace them with something better - staying true to life’s purpose, eh Tinder?
Lay’s India (@Lays_India): #MyLaysRelationship
All hail cross-brand banter, Lay’s India’s (@Lays_India)! The brand, through a series of Tweets, showcased the relationships people share with other brands through #MyLaysRelationship - presenting the truths of how we rely on these brands for our everyday lives.
Airtel India (@airtelIndia) didn’t leave Lay’s hanging and took part in the exchange with a cute reply.
BMW India (@bmwindia)
BMW India (@bmwindia) prompted its audience to celebrate Valentine's Day in their own unique ways. By showcasing a range of BMW cars and their diverse features, the brand encouraged people to find a match that suits them best and makes them happy.
What better a day to start a conversation with your crush than Valentine’s Day, right? OnePlus (@OnePlus) cued people in to brush-up their flirting game by asking them to complete a half-cooked pick-up line.
"Are you a charger?"— OnePlus (@oneplus) February 13, 2021
Finish this bad pick-up line 👇 pic.twitter.com/NtCwTieGJY
Samsung India (@SamsungIndia): Finding the way to love
Samsung India (@SamsungIndia) tasked its audience to train themselves in their hunt to search for their partner this Valentine’s Day. Tweeting with an image of a maze-puzzle, the brand asked its audience to help a cake reach the microwave and unite the two fated for each other.
The cake and the microwave are made for each other. This Valentine’s Day, help them meet. Find the right way to reach the microwave and tell us in the comments section below. #Samsung pic.twitter.com/U7YlzVtWyV— Samsung India (@SamsungIndia) February 13, 2021
Realme (@realmemobiles): #RealCompanion
Realme (@realmemobiles), too, took the ‘engagement’ route to connect hearts this Valentine’s. The brand Tweeted a video with a heart-image mirrored on two realme phones’ screens. As the half-hearts moved on the screen, by tapping the screen at the right moment you could get the perfect shaped heart. The little game had people excitedly participating in the conversation, sharing screenshots in response to the Tweet and spreading hearts on our timelines.
Ready to WIN for love?— realme (@realmemobiles) February 14, 2021
👉 Pause the video at the right moment
👉 Capture a screenshot when the hearts are compatible
👉 Reply using #RealCompanion
And stand a chance to win a #realmeX7Pro!#HappyValentinesDay #Contest pic.twitter.com/DXvKuzvNgQ
Spotify India (@spotifyindia): #MadeWithLove
Spotify India (@spotifyindia) made a case of taking Valentine’s gifts beyond the boring clichés. With a video featuring Indian music sensation Armaan Malik (@ArmaanMalik22), the brand prompted it’s audience to go over to the Spotify app and gift their significant others a special playlist #MadeWithLove.
This Valentine’s Day, gift your bae something special that is #MadeWithLove.— Spotify India (@spotifyindia) February 11, 2021
Create a playlist and share it on your social. Tag your special person and us too 😉#HappyValentinesDay
P.S: No 🧸 feelings were harmed in the making of this video.@ArmaanMalik22 pic.twitter.com/ppLvtBiEyk
Amazon Prime Video India (@PrimeVideoIN): Something for everyone
Amazon Prime Video (@PrimeVideoIN) leveraged its elaborate content library to encourage people to spend the day of love with the people they care about the most. In a creatively crafted Tweet, the brand shared content recommendations to watch with everyone - be it your family, friends, partner or even yourself.
💕 there's something for everyone this valentine's 💕 pic.twitter.com/EqzKVdHS3L— amazon prime video IN (@PrimeVideoIN) February 13, 2021
Axis bank (@AxisBank): Share, but just enough
The BFSI brand hit two birds with one arrow (cupid’s or not). With a creative GIF the brand encouraged people to be open about sharing their feelings, but smart enough to not share their banking credentials with anyone.
This Valentine’s Day, be open to sharing your feelings but don’t be open to sharing your confidential details! Keep your CVV, PIN, OTP and password always safe with you.#HappyValentinesDay pic.twitter.com/9sSrFNiamp— Axis Bank (@AxisBank) February 14, 2021
Morris Garages India (@MGMotorIn)
Morris Garages India (@MGMotorIn) played on the various forms of love shared between the brand and its customers to convey Valentine’s wishes to them. Touching upon the sentiments attached with one’s MG vehicle, the brand reinforced the eternal love story inspired by its legacy.