Hero Honda strengthens the deluxe segement, introduces Super Splendor

The all-new Super Splendor 125cc features aesthetic and technological advancements for superior performance and exceptional riding experience.

Commenting on the launch, Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, "The strategy of constantly updating the product portfolio has been key to the success of Hero Honda. Our Splendor range is the leading volume driver in the deluxe segment. And today, it is further bolstered by the introduction of the all-new Super Splendor. This bike caters to the changing needs of customers and offers them more contemporary styling and efficient performance. With this launch, we are confident of further strengthening our leadership position in the domestic motorcycle market."

"With consecutive months of four-lakh-plus sales since the month of May, our sales are moving at all-time-high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season."

In a segment where customers seek styling, performance and higher efficiency, Super Splendor offers a perfect blend of features at an attractive value proposition.

The new Super Splendor is supported by new-age technology featuring the Honda Intelligent Ignition System (HIIS). The motorcycle also features a newly designed Carburetor and ACG for improved engine performance. The 5-step adjustable rear shock-absorber provides a smoother drive and comfort. The well-rounded, universal appeal of the all-new Super Splendor is further enhanced by its upgraded external features such as new body-art on fuel tank, new seat design, new wind screen and tail light, uniquely styled front & rear fender, and an elegantly stylized rear grab-rail that hugs the side cowls ' thereby marking its unique aesthetic appeal.

The new Super Splendor (drum version with self-start) is attractively priced at Rs 45,950/- (ex-showroom Delhi). It is being made immediately available through Hero Honda's wide network of over 4200 sales and service points across the country.

Hero Honda's Splendor brand was first launched in the year 1994 and since then the brand has become a legend in the motorcycle industry in the country, and indeed across the globe, surpassing a series of milestones on the way. The Super Splendor 125 cc was introduced in early 2005 with the path-breaking Quantum Core engine and enhanced features to give fuel economy even with higher engine power. Since then, the bike has been regularly upgraded to meet customers' evolving preferences and tastes.