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Hero ISL announces PUMA as their 'Official Ball Partner'

Hero Indian Super League recently announced a tie up with PUMA, known for its rich football heritage, as their Official Ball Partner. The official ball for the Hero Indian Super League 2014 is the PUMA evoPOWER 1 Statement Football.  Hero Indian Super League which is co-promoted by IMG – Reliance, Star India and supported by the All India Football Federation is scheduled to kick off on October 12, 2014.

The FIFA-approved evoPOWER 1 ball uses dual outer materials: one provides grip for more swerve in dead ball situations (free kicks and corners), while the other reintroduces PUMA’s patented dimple technology for improved aerodynamics. The football also features PUMA’s controlCELL designation for highly functional design engineered to maximize stability and control. It’s a ball that adds more power to your natural power, right when and where you need it most.

Taking the nature of performance to all new level, PUMA recently associated with international football club Arsenal and I-League champions, Bengaluru Football Club. With this association with the larger than life ISL, PUMA is firmly cementing itself as a serious player in Indian football.

With this tie up, PUMA will be providing match balls for all Hero Indian Super League football matches and also for the club warm up and training sessions. During the league, PUMA will be providing branded ball bags for clubs, which will be handy for storing training balls. To keep pace with the excitement for the Hero Indian Super League knockouts, PUMA will be designing a special ball. Balls with Hero Indian Super League logos will be up for grabs at the PUMA stores. These balls will also be distributed as giveaways for various promotional activities.

On this occasion, Abhishek Ganguly, MD, PUMA India, commented, “PUMA since its inception in 1948 has focussed on football and the brand has a rich legacy with the sport. The association with ISL brings in credibility and PUMA is happy to be the official ball partner for the tournament. With the brand belief of Forever Faster, PUMA now aims on key performance speak. The EvoPOWER 1 football uses cutting edge innovation and we are glad to bring such technology to the table.”

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