Hero Lectro Cargo unveils brand film #BadhaoTarakkiKiRaftar

Hero Lectro, the E-Cycles brand of Hero Cycles Ltd. has unveiled its brand film  for its cargo variant with the tagline ‘Badhao Tarakki Ki Raftar’. The film was released to create awareness around the distinct benefits of purpose-built cargo e-cycles and how it can bring about progress and transformation in the lives of gig-economy workers, especially those working in the last mile delivery business. With ample storage space and sturdiness, cargo e-cycles are gaining popularity as a fast, convenient and sustainable alternative for goods mobility.  Focusing on this message, the film showcases the advantages of owning a cargo e-cycle and how users are progressing in their lives through this choice. 

The film chronicles a day in the life of a delivery agent and how with Hero Lectro WINN, he has augmented this income as a result of the ability to deliver more. The agent highlights the distinct benefits of using a cargo e-bike including savings on fuel and time, minimal operating and maintenance costs along with ease of use compared to conventional ICE vehicles.

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Commenting on the campaign, Rachit Gupta, Chief Marketing Officer, Hero Lectro stated, “The campaign ‘Badhao Tarakki Ki Raftar’ aims at educating the audiences on the impact of purpose-built vehicles on one’s progress. The ad film perfectly captures our vision of adding value to people’s lives by building products such as the Hero Lectro WINN. Through this  film, we highlight the benefits of cargo e-cycles such as cost efficiency and high productivity which help users such as delivery personnel to earn higher income, in turn increasing their ‘tarakki ki raftaar’.”

Hero Lectro’s WINN is a simple plug & play solution for gig workers as it doesn’t require paperwork such as license and registration. It has a payload capacity of over 70 kgs that enables agents to transport larger volumes of goods in one go, resulting in higher productivity. Its dual riding modes, pedal and throttle assists curbs range anxiety and helps users to stay active around the clock.

The film, available on Hero Lectro’s social media channels and has already received over 22k+ views and counting across platforms which include Instagram and Facebook.