Hero MotoCorp salutes the Heroes with latest campaign #HeroSalutes

Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes.  The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11^th August.

#HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or airforce. While last year, #HeroSalutes urged the nation to show respect and regard to our nation’s soldiers at all times at all places by saluting them, this year Hero has extended the sentiment to their families, the heroes behind the heroes. Families who miss out on their loved ones because they are away serving the country. And their absence becomes more evident on special occassions where they are missed most like the opening story of the film; a young boy who is missing his father at a football match while he notices all other fathers of his team-mates cheering for them on the field.

Rahul Nangia, Jt.National Creative Director , Law & Kenneth Saatchi & Saatchi added, “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”

While the film peaked on-air on 15^th August, and screened in theatres, the campaign also had full page print ads in leading national dailies on 15^th August as well and was supported with digital engagement on social media with unprecedented views and likes.

CREDITS:

Agency: Law & Kenneth Saatchi & Saatchi

Creative Team: Rahul Nangia, Pritam Shettigar, Sreekumar PV, Shahid Sheikh

Account Management: Debarjyo Nandi, Amit Sharma, Rachana Chirania

Agency producer: Vijay Vigamal

Production House: Elements

Director: Vivek Daschaudhary 

Executive Producer : Sandeep Singh Bedi & Sandeep Patil

Producer: Barkha Sawhney

Director of Photography: Pankaj Kumar

Steadicam Operator : Kapil Verma

Music Director: Rueal Benedict

Sound Design and Mix: Carl Nazareth

Social Media Handles

#HeroSalutes

FB: HeroMotoCorpIndia

Twitter: HeroMotoCorp

Instagram : HeroMotoCorpLimited

Youtube: TheHeroMotoCorp