Hershey India awards communications assignment to Adfactors PR
, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has awarded its communications assignment to , India’s largest public relations firm. The assignment follows a multi-agency pitch process.
Adfactors PR has been tasked to lead strategic communications and provide integrated solutions for the company’s corporate reputation and brands in India.
Herjit Bhalla, Managing Director, Hershey India, said, “We are delighted to get Adfactors PR onboard as our communications partner. We are confident that Adfactors’ strong capabilities will help us shape opinion amongst our consumers and key stake holders. We look forward to Adfactors being a strategic partner in driving our business goals.”