Hershey’s brings Happiness and Goodness to Indian homes
Hershey’s has always been a favorite with Indian moms and kids for their delicious Chocolate Syrups. The iconic global brand has now entered three new product categories: Milk Additives, Milkshakes and Chocolate Spreads. With these launches, Hershey’s promises to bring Goodness and Happiness to Indian homes. These newly launched Hershey’s Products, embody the perfect balance of Signature Hershey’s Taste which kids’ love & Fortification which Mothers’ seek, creating a win-win situation for both.
Hershey’s has brought the ideology of `Goodness of Hershey’s Happiness’ alive with an endearing television campaign of three films, roping in Tara Sharma, Actress & Creator/Host of popular Family & Parenting show “The Tara Sharma Show” and a progressive, hands-on mother and buddy to her kids Zen (aged 7) and Kai (aged 5). Speaking about the association, Tara said, “I have always loved Hershey’s and am really happy to be a part of the Hershey’s Family. In today’s day and age, with Technology, Mobile Phones and general 'hecticness' being more and more prevalent in our daily lives, the free play Mother-Child bonding time often gets harder to cull out. I really love the fact that these Delightful Hershey’s Products allow Mothers like me to participate in my kids’ world, and spend a lot of quality time bonding together.”
A Glass of Hershey’s Milk Booster has Twice the Calcium than that of a glass of milk and the power of Vitamin D.
Hershey’s Milkshakes have 30% more Calcium than that of a glass of cow’s milk along with essential Vitamins A, B1, B2, D2 & E and are available in 3 exciting flavors – Cookies n Crème, Chocolate & Strawberry.
Hershey’s Spreads are available in 2 flavor variants – Cocoa & Cocoa + Almond (which has the Goodness of Real Almonds). Additionally, the brand has created a 360 degree roadmap to promote these products.
Speaking on the launch, Mr. Praveen Jakate, Managing Director, Hershey India said, “We are delighted to extend our global iconic Hershey’s brand into three new categories – milk additives, milk shakes and chocolate spreads. We are also enthused by the extensive positive consumer feedback that we have received for each of our truly differentiated products. The Hershey’s brand strives to bring Happiness and Goodness into Indian homes by enabling mothers to intimately bond with their kids over enjoyable food moments”.