Hershey's SOFIT partners with movie Dishoom as beverage partners

Hershey’s health beverage, SOFIT has partnered with the upcoming blockbuster action thriller Dishoom starring John Abraham, Jacqueline Fernandez and Varun Dhawan as their official beverage partner. Dishoom is an action-packed, high adrenaline, 36 hour mission and SOFIT is an ideal fit for this movie as it gives you healthy energy to go on, just like John & the stars do against all odds in the movie.

As part of the brand partnership, there will be a Co-branded TVC run on all national high reach channels followed by print ads and an exciting digital contest #DishoomwithSofit wherein lucky winners get a chance to meet John Abraham and other Dishoom stars. The campaign will be active on Sofit India’s Facebook & Twitter pages wherein consumers need to share how SOFIT’s Healthy Energy helped them Dishoom through a tough situation in life and the most interesting entries stand a chance to meet the stars.

Talking about the partnership, Actor John Abraham said, “I have been associated with SOFIT for a while now and I feel SOFIT has a natural fit with Dishoom. Our movie Dishoom is an action packed, high adrenaline film where Varun and myself fight against all odds to achieve our goal. SOFIT also embodies the same sentiment of a healthy lifestyle allowing you to push yourself further and achieve your goals.”

Adding to it, Mr. Sarosh Shetty, Marketing Director, Hershey India said, “SOFIT has always been synonymous with Healthy and Active lifestyle because it is power- packed with Vitamins, Omega 3 & Soy Proteins.  Associating with a movie like Dishoom that showcases a committed team pushing themselves to accomplish the critical mission, was a perfect fit for us. We are delighted with this association and hope to have a great partnership with Dishoom.”

The movie revolves around the plot of two cops (John & Varun) assigned the arduous task of securing a star Indian cricketer who gets kidnapped in the Middle East. The star cast includes Jacqueline Fernandez and Nargis Fakhri, along with a sizzling item number by Parineeti Chopra. The perseverant effort of John & Varun to wade through all the challenges through some high-octane stylized action sequences, synergizes with SOFIT’s brand mantra of pushing your limits to achieve your goals and doing more every day.