Hike ties up with Gully Boy as Exclusive Messaging Partner
Hike, India’s first homegrown instant messaging app, today announced its tie-up with Gully Boy as a messaging partner. Towards the release of Gully Boy on 14 February 2019, Hike will release stickers inspired from the movie. The stickers let you express in the gully style using phrases from popular dialogues and songs from the movie.
Stickers as a means of social expression
Stickers are one of the most loved features of Hike. Hike offers a library of over 50K stickers in 40+ languages and covering multiple genres which highlight the colorful, cultural landscape of India, Bollywood, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. There is also the nifty text-to-stickers feature on Hike chat that can turn any message you type into a fun sticker. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references. Over 300 million stickers are exchanged every day!
Gully Boy is an upcoming Indian Hindi-language musical drama film based on an aspiring rapper from a gully in Bombay and his journey from realizing his love for rap to chasing his dream. The movie is inspired by the lives of two Indian rappers aka gully boys— Divine and Naezy. Produced by Zoya Akhtar, Farhan Akhtar, Ritesh Sidhwani, the movie will be released under Excel Entertainment on February 14, 2019.