Marketing

Himalaya’s ‘Men hate pimples too’ Campaign Inks New Association with Chennayin FC


Himalaya Men, the men’s portfolio, of The Himalaya Drug Company, one of India’s leading Wellness and Personal Care brand, announced an association with Chennaiyin FC of the Indian Super League for its hugely popular ‘Men Hate Pimples Too’ campaign - launched basis a consumer research insight that pimples affect men as well, leading to personal & social discomfort and their grooming needs have to be addressed.

The award-winning campaign was brought alive with the successful collaboration of Himalaya Men with the Royal Challengers Bangalore during the Indian Premiere League (IPL) and continued its journey with the Patna Pirates team during the Pro Kabaddi League (PKL).

Further consolidating its sports association, the brand is all set to cheer for the new Chennaiyin FC during this year’s India Super League (ISL). The initial two matches of Chennaiyin FC during ISL 2016 will be an exciting teaser phase followed by the brand reveal in the finale rounds.

Commenting on the association Mr. Ashwani Gandhi, Category Manager, Himalaya Men, said, "Sports is a perfect platform for us to connect with a young TG. Today, sports heroes are not just on-field performers, but also style icons, setting the trend for grooming and style. The Himalaya ‘pimple story’ debuted in 2016 with the RCB partnership, helping us communicate the message that ‘men hate pimples too’ and that a solution in the form of ‘Himalaya Men Pimple Clear Face Wash’, was at hand. After fruitful associations with IPL and PKL, we hope to continue our success run with the Chennaiyin FC tie-up. ISL is a great platform and we are delighted to be associated with the reigning champions!”

“The face cleansing category is pegged at 1800 crore with the men’s segment contributing to 15% and growing at 30-35%. These are strong, impressive growth rates and was a natural progression for us to extend our leadership from the unisex face wash category to men’s grooming category, as men also deal with skin problems and require specialized solutions,”, said Mr. Rajesh Krishnamurthy, Business Head-Consumer Product Division, The Himalaya Drug Company.

Commenting on their association with ISL, Mr. Rajesh further added that, “We are proud to be the lead sponsors of the Chennaiyin FC team at ISL. Sports represents fitness, good health and confidence. Overall, we saw this aligning well with Himalaya’s own mantra of spreading happiness through wellness.”

Commenting on the association, Chennaiyin FC co-owner Ms. Vita Dani said, "We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC. We are proud to be associated with such a great brand and we look forward to building a strong relationship through the course of the season."

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing