Himalaya’s new Body Lotion TVC welcomes it with a ‘Soft Touch’
The Himalaya Drug Company, one of India’s leading Wellness and Personal Care brand launched a new TVC today for Himalaya Cocoa Butter Intensive Body Lotion, with a promise to moisturize and repair dry skin. The TVC tells the story of a bride-to-be experiencing pre-wedding jitters, and being comforted and assured by her friend through the magic of a soft touch.
Varun Wanvari, Brand Manager, Skin Creams and Lotions, The Himalaya Drug Company said, “The communication for brand Himalaya, including that for body lotions has centered around problem-solution. With the latest TVC for Himalaya Cocoa Butter Intensive Body Lotion, we wanted to connect with consumers at an emotional level by associating our brand with something that deeply resonates with them – the comfort and warmth of a touch. Just like the touch of someone close to you is reassuring, similarly, the brand with its intensive moisturizing properties of Cocoa Butter makes skin soft and healthy, hence reassuring the user to face winter without worrying about skin dryness. The TVC captures a slice of life moment where the magic of a soft touch plays a reassuring role.”
“Body lotions are largely meant to address dry skin, especially in winter. Hence, the role of the brand in the consumer’s mind becomes very critical, as it is one of the key differentiators in the purchase triggers. While Himalaya as a brand already enjoys a problem-solution equity, we wanted the communication to highlight the ‘reassurance’ equity of the brand.” said Sarfraz Rumane, Marketing Manager, Hair Care and Premium Skin Care, The Himalaya Drug Company.
“Body lotions is a INR 1000 crore category within skincare. In the last three years, Himalaya has registered a healthy growth in our lotions portfolio, having more than doubled our revenues. While the product consumption is increasing round the year, new consumers still enter the category during winter and hence we decided to launch this new campaign. Today, our range of body lotions is growing at over 30%, which is far higher than the category growth,” Sarfraz added.
You can download the TVC here: https://youtu.be/Vytk2AUJ0Tw
“In trying to craft the message of soft skin, we wanted to communicate a product attribute but also a genuine human insight. For us, that was the power of touch itself. For instance, how sometimes the most powerful way to reach out to someone, to comfort someone is through a touch. And thanks to the deep moisturising afforded by Himalaya Cocoa Butter Intensive Body Lotion, that touch is able to convey every emotion. The film is a beautiful story bringing out this very idea, first by way of a friend reassuring the bride on the her anxiety around looking her best for her big day and later the bride comforting the bitter-sweetness in the father's emotion of giving the daughter away.” said, Shriram Iyer National Creative Director, Mullen Lintas
Himalaya Cocoa Butter Lotion is enriched with the goodness of Cocoa Butter and Wheat Germ Oil, which replenish the lost moisture in dry skin and antioxidants that prevent the skin from drying and cracking.
The Himalaya Cocoa Butter Intensive Body Lotion is available in the market in 100 ml, 200ml and 450ml pack and is priced at Rs. 80, Rs. 140 and Rs. 250 respectively. It’s also available Himalaya retails stores along with other national retail outlets. One can also browse https://www.himalayastore.com/ for the entire range of products offered by the company.
Client- The Himalaya Drug Company
Creative Agency: Mullen Lintas
Creative: Shriram Iyer, Santosh Ramakrishnan, Pradeep Kumar, Renjith KR, Satyajit Ganu
Account Management: Kishore Subramanian, Anil Nair, Rose Mampilly
Planning: Sushma Rao
Production House: Still Waters Films
Director: Jerald Packiaswamy