Hindi GEC Weekly Watch| Star Plus remains on top despite the dip in weekly ratings
We’re back with Week 19 BARC data for Hindi GEC’s. The top 5 channels of the week were Star Plus, Colors, Life OK, Zee TV, Sony and Sab TV in the order. Over this last week, it’s difficult to say whether on a whole the industry has seen a rise or dip in terms of the BARC Ratings as compared to last week. Let’s look at the week 19’s ratings.
Star Plus slipped from 501 in week 18 to 477 GRPs in week 19. Ironically, they were the table toppers for this week with 2 of their shows starring in the top 5 programs of the current week according to BARC ratings. Star Plus stood first among the Hindi GECs. Viacom18’s Colors gained few points. It raised from 416 GRPs in week 18 to 423 GRPs this week. Whereas, Life OK, the sibling of Star Plus stood at 3rd position this week, and raised its weekly BARC ratings in the General Entertainment Channels, Hindi category. It increased marginally from 332 last week to 356 in this week.
Zee TV, the flagship Hindi GEC from ZEEL, has got reduced 18 GRPs in week 19 (May 9-May 15), as per BARC data (HSM, NCCS All), to close the week at 291 GRPs. Followed by Zee is Sony Sab TV which saw a rise in their ratings from 196 GRPs last week to 215 GRPs this current week. One of Zee TV’s shows ‘Kumkum Bhagya’ gained the 2nd position among top 5 shows of the week.
The rest of the channels witnessed a more or less a slight dip in their BARC weekly ratings other than Sony channel. Sony TV rose slightly from 186 GRPs in week 18 to 187 GRPs in week 19. & TV which saw their Hindi GRPs at 99 last week, slipped nine GRPs to 90 in this week.
Zee Anmol fell from 53 in the last week’s BARC data to 49 in the current week, week 19. Star Utsav closed the week steadiest. It remained at 47 GRPs like the last week as well. Rishtey channel were steady as well at 40 GRPs. Sony Pal saw a rise from 25 GRPs to 26 GRPs in week 19. Zindagi slid a few GRPs as well, from 17 GRPs last week to 12 GRPs this week.
Two of the top 5 Hindi Entertainment shows ‘Saath nibhaana saathiya’ and ‘Yeh rishta kya kehlata hai’ were from Star Plus. Zee’s ‘Kumkum Bhagya’ stood at 2nd. ‘Sasural simar ka’ from Color’s managed to be at the 3rd position. Another show, ‘Chakravartin Ashok Samrat’ from Colors was behind ‘Sasural Simar Ka’ from their own channel.