Hindustan Times’ Pune edition hit newsstands on June 24
In a bid to further fortify its presence in Maharashtra, Hindustan Times has launched its Pune edition. The paper hit the newsstands in Pune on Saturday, June 24, 2017. With a diverse coverage of different topics, HT-Pune will be focusing on Punekars who wish to gain their knowledge base and be involved with the real issues of the city and the country.
HT Pune edition will have 50+ pages of national, state and local affairs, entertainment & lifestyle and specials. The weekend edition of HT Pune will include HT Brunch every Sunday; Mint Lounge – the weekend edition of Mint that focuses on the arts, food, culture, fashion, sport, music, and the like, every Saturday; and HT Café – the buzzy supplement on entertainment and lifestyle related articles, daily.
With product being the core, HT-Pune will be supported by massive surround marketing activities during the launch to create buzz and excitement amongst readers. Digital will be the key driver to create launch awareness amongst the TG, complemented with Outdoor and Print. Over the weekends, Punekars would also get a glimpse of HT’s on-ground activation, which celebrates the culture and tradition of Pune.
Commenting on the Pune edition, Bobby Ghosh, Editor-in-chief, Hindustan Times, said, “We are bringing a lot of history in this youthful city; rich and credible journalism and along with it our commitment and passion to bring to you the newspaper that the city has ever seen.”
Rajeev Beotra, CEO, HT English, added here, “Our goal is to bring to you a paper that is community-centric, that captures the ideas, ideals and aspirations of Pune. A newspaper, that serves as your chronicler and companion and a genuine member of the community. A newspaper, that the entire neighborhood tunes into for solutions for the common good.”
Rajan Bhalla, Group CMO, Hindustan Times, commented, “Through Hindustan Times, we will give everything you need to understand your neighborhood, your city, your state, your world better. We are looking forward to wake Pune up, daily, with innovative content and a passion that will be an industry-first.”
Launched in 1924, Hindustan Times entered the West with the launch of its Mumbai edition in 2004. HT claims to have over 1.6 million daily readers in Mumbai today. With Punekars at the heart of the paper, HT-Pune will cover topics that affect them and are of interest to them. Right from the very first issue, the effort will be to foster the community spirit of Pune for the pursuit of the common good, by including local stories which impact the city.