Hindustan Unilever Pureit launches 'Pureit Ultima RO+UV'

Pureit, World’s largest selling range of water purifier brand from Hindustan Unilever Limited, announced the launch of Pureit Ultima RO+UV, a premium water Purifier with a cutting edge design. Pureit Ultima RO+UV comes equipped with a revolutionary Purity Indicator which senses water quality up to 5000 times a second to show how pure the water is. A stunning blue neon light transforms the simple act of filling a glass of water into an exciting experience.

Commenting on the launch, Badri Narayanan, GM Water, Hindustan Unilever said “Pureit Ultima RO+UV redefines the premium category water purifier segment and blends revolutionary purification technology with a path breaking design. With Pureit Ultima RO+UV, Hindustan Unilever Limited has redefined the water purifier category with a design which matches the aesthetics of appliances like LCD/LED TVs, Refrigerators and Smart phones.”

Pureit Ultima RO+UV comes loaded with state of arts features unmatched by any other purifier in the Indian water purifier market - Pureit Ultima_Ro-UV R2Purity Indicator - Senses water quality 5000 times every second to display the quality of water input and output, Digital Advance Alert System- ensures that customers are aware about the life of the Germkill Kit at all times, and it alerts 15 days before the end of life of the Germkill Kit. As an additional feature, the digital panel also displays the call center number as a reminder highlighting exactly where to call to replace the GKK
Soft-Touch button- An electronically controlled Soft-Touch button enables easy and comfortable dispensing of pure and safe drinking water, TDS Modulator - Adds adequate quantities of essential minerals to the purified water, enhancing the taste of water,  100% RO and UV - All the water always passes through RO and then through UV to completely remove all harmful chemicals like lead, arsenic and mercury, ensuring always pure and safe drinking water,  6 stage purification technology - Meets stringent US EPA norms of safe drinking water and turns hard water of even TDS 2000ppm into soft, sweet and tasty water, RO protection lock - Automatically stops the flow of water when the Germkill Kit expires, Large 10 L water storage- like Pureit Marvella RO, the Ultima RO+UV can also store a large amount of water and refills itself automatically.

Priced at Rs. 20,990/- Pureit Ultima RO+ UV is available at all leading consumer durable and household appliance retails outlets across India.

Pureit has multiple variants in its portfolio namely: Pureit Intella (12 litres), Pureit Classic (14 litres), Pureit Classic (23 litres), Pureit Advanced (23 litres), Pureit Auto Fill (23 litres), Pureit Marvella OGT, Pureit Marvella UV and Pureit Marvella RO. Prices range from Rs.1200 to 20990. For more information, please visit www.pureitwater.com or call 1860 180 1000

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment