Hindware Italian collection launches ‘Swag Se Refresh’

Renowned Bathware brand, Hindware, today announced the launch of its new campaign ‘Swag Se Refresh’. The campaign features cricketers Shikhar Dhawan, Mayank Agarwal and Liam Livingstone, all part of the Punjab Kings squad 2022. Recently, the company partnered with IPL team, as the associate sponsor for the ongoing season. As part of the partnership, Hindware logo can be seen on the team’s helmet and cap.

Hindware’s new TVC campaign ‘Swag Se Refresh’ showcases the innovative performance-led solutions by Hindware Italian Collection as the three cricketers take a refreshing shower post a tiring match and callout - ‘Sweat se toh naha liya, par kabhi swag se nahake dekha kya?’

Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Brilloca, said, “Cricket transcends all boundaries and brings India together. Over the years, IPL has emerged as a celebration of the sport and one of the biggest cultural moments for cricket fans in the country. To further our marketing strategies, we are excited to launch the new campaign, ‘#SwagSeRefresh’ along with Punjab Kings to build an engaging connect with our audience during the IPL season 2022.” 

Charu Malhotra Bhatia, Vice-President, Marketing, Brilloca Limited said, “The ongoing IPL season presents a great opportunity to connect with fans and customers, especially to build recall with our new brand logo for Hindware Italian Collection. We are proud to have partnered with Punjab Kings, for the season”

The TVC campaign features Hindware, as the official refreshing partner of Punjab Kings, bringing consumers a stunning range of showers from Hindware Italian Collection to add a refreshing twist to consumers bathing experience this IPL. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across media platforms including TV, digital, online, social media channels.